Despite the vast wardrobe options provided by the Internet and direct-to-consumer brands, we struggled to find a service that could aggregate and accurately recommend these options without being predicated upon costly subscriptions and wasteful deliveries of unwanted clothing. That's why in 2016, we launched Flux with the goal of disrupting the outdated model of the fashion industry. Since then, Flux has grown far beyond its New York home, becoming an established platform connecting brands and consumers on every continent (okay, except Antarctica) through millions of personalized clothing recommendations. We're not stopping here and there's much more in store as we continue leveraging technology to build better brands, shopping experiences, and wardrobes. Looking good has never been this easy.